10 Tips For Writing Great Blogs in 2023

With blogging being so popular in the modern day and age, there are literally thousands of blogs popping up every single day. How do you know if you should be writing your own? What if you aren’t even good at writing? You may not realize it, but starting your own blog can be the answer to all of these questions, and we’re here to help with 10 easy tips for writing great blogs in 2022!

1) Write Original Content

It’s easy to fall into a routine of reposting articles from other sites and taking other writers’ work as your own. However, with so many people publishing content on daily basis, having original material will help you stand out from your competitors and keep search engines happy. One tip for keeping up with new content is to create an editorial calendar. With an editorial calendar, you can easily schedule blogs months in advance and ensure you have new material posted on a regular basis.

2) Hire a Good Editor

Not only is editing important to ensure your content is free of typos and other errors, but it’s also essential for ensuring that your content reads well. Even if you’re a skilled writer, you might not be as skilled at writing clearly or communicating a message with your words. Good editors are trained to catch things like: missing words, repetitive phrases, awkward sentences and more.

3) Optimize For Search Engines

SEO (search engine optimization) is one of those things that can get really complicated really fast. While it may seem daunting to someone who has never attempted SEO before, doing some quick research and taking time to carefully craft your content can have a huge impact on your visibility online. For more on SEO, check out Moz’s Beginner’s Guide to SEO or a simple guide for beginners from our friends at WP Engine.

4) Include Calls to Action

Your readers can’t execute on your recommendations if they don’t know what to do. Be sure to include calls to action wherever you can, so your visitors have easy ways to execute on your content. A call-to-action button doesn’t have to be complicated. Just make it clear, direct, and relevant. Examples: Sign up for more great content (like I just shared). 

5) Add Videos/Slideshows

Let’s face it, we live in a visual world and most people learn better when they see something. Adding images, infographics or videos to your posts can help you engage with readers and drive traffic to your website. Search engines will also give higher ranking to sites that include videos or slideshows, so they are a great way to boost your SEO efforts too. If you do decide to include them, remember there is such a thing as too much!

6) Create Mobile-Friendly Content

Mobile Internet traffic will overtake desktop by 2020, and we expect that mobile readership will continue to grow. That means it’s more important than ever to write posts that are easy to read on a smartphone or tablet. How?

7) Use SEO Plugins

Search Engine Optimization plugins for WordPress are a great way to ensure your writing is being read by as many people as possible. It’s easy to use SEO plugins to maximize your efforts, and they can be really effective at pushing readership if you know what you’re doing. Here are a few top SEO plugins: Yoast, All In One SEO Pack, and Google XML Sitemaps.

8) Write Guest Posts on Relevant Sites

Guest posting is a great way to market your own content. Not only does it expand your reach and brand, but it also gives you an opportunity to showcase yourself as an expert in your industry. The more posts you have on other people’s sites, the better chance you have of getting one of them published on bigger, more relevant sites and ultimately reaching a broader audience. This strategy can lead to being featured in publications like Entrepreneur and Inc.—which will do a lot for your reputation as a blogger.

9) Promote the Blog on Social Media

If you don’t already have a social media presence, now is a good time to set one up. Choose a few platforms and get them set up on your name. On these platforms, begin sharing other bloggers’ work and start making connections with people you like. Leave comments when appropriate and engage with others by offering praise when it feels natural, but also take care not to come across as insincere.

10) Measure the Success

If you’re not sure how your posts are being received, track traffic and engagement metrics (page views, bounce rate, etc.) to see what’s working and what’s not. A/B test to optimize: Try out different titles and headlines on your posts to see which ones resonate with readers most. Share with peers for advice: Connect with other bloggers by sharing drafts of your post or asking for suggestions before publishing.

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